Where it all started…

Acquiring brands is the growth strategy for L’Oréal

For the last 60 years, L’Oréal has been acquiring beauty brands. This strategy is crucial to diversify its portfolio, addressing a wider array of consumer preferences and reducing market risk. Additionally, these acquisitions offer opportunities to access new markets, technologies, and innovations, thereby bolstering L'Oréal's competitive edge and ensuring sustained growth.

The beauty industry is effervescent and competitive

Identifying emerging brands in a dynamic market like the beauty industry proves challenging due to minimal barriers to entry. L’Oréal want to make sure they acquire the next big hit in the beauty world before competitors do. Concurrently, the availability of digital data on these brands has been growing exponentially.

To ensure their competitiveness, L’Oréal needs to spot and buy promising beauty brands before competitors do.

The target audience was struggling because

<aside> <img src="/icons/clock-alternate_red.svg" alt="/icons/clock-alternate_red.svg" width="40px" /> They spent a long time aggregating information about brands manually

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<aside> <img src="/icons/phone-call_red.svg" alt="/icons/phone-call_red.svg" width="40px" /> They were dependent of their personal network to spot new promising brands

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So here’s what I decided to do

1. Explore and clarify the user pain points

2. Design wireframes and test

3. Define value and success metrics

What were the final impacts?

A clear value proposition and target audience

BrandSpotter is a platform to view, detect and monitor indie beauty brands as strategic acquisition targets.

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Users will save time and gain trust in their intuitions by backing it up with tangible data

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A product roadmap with prioritized features

Clear features ready to be developed for the MVP

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